All case studiesSocial Media Management · The Zac Brown Band
Turning a touring schedule into an always-on social engine
The Challenge
Constant touring meant content needs shifted city to city, week to week, with no time for a slow content pipeline.
Our Approach
- Built a rolling content calendar synced to the tour schedule
- Used SEVEN HATS® to draft city- and venue-specific post angles in minutes, not days
- Managed community engagement and fan response in real time across platforms
The Result
A consistent publishing cadence across every tour stop with faster turnaround on time-sensitive, location-specific content.